From: Jerry Yeo
Wednesday, 9.17 a.m.
Dear Friend,
Do you sell
an info-product of any kind... such as "how to" books,
eBooks, reports, audios, videos, home-study courses or seminars?
If so... and
you want to explode your sales and profits without
spending an extra dime in advertising... then I believe
I can help you.
Here's how:
My name is
Jerry Yeo, and I am a direct-response copywriter that specializes
in selling info-products. What this means is, I create ads and sales
letters for info-marketers just like you, that help them sell
their products like hot cakes.
Right now I
am looking for a few serious and ambitious entrepreneurs to work
with to help them make some serious dough.
Are
You
That Person?
Maybe. Maybe
not. But one thing's for sure -- I
am NOT going to try and hard-sell you. That would
be pointless. You see, if we're not a good fit for each other, then
us working together would only cause the both of us a hell lot of
grief.
But first,
I'm sure you want to know...
What
Can I
Do For YOU?
There are a
number of ways I can help you explode your sales and profits and
shove more money into your bank account.
- If you don't already have a sales letter
or ad for your product, I can help you write your entire
sales message from scratch. So you can then use the
sales letter to sell your product to more people in a day than
you can personally meet in a year.
- If you already have a sales letter
or ad, but it's not performing as well as you'd like... I can
help you re-write your existing sales message,
to maximize its profit potential and skyrocket your conversion
rate. So you get a greater return out of every dollar you spend
on advertising.
- Or, I can help you review and
critique your existing sales copy. If you're currently
losing money on advertising, this might be all you need to suddenly
get cash and profits pouring in from all directions.
- If you're an online marketer, then
in addition to the above, I can help you implement split-testing
on your website... and... apply tested and proven response
boosters to help you convert more visitors into sales
and profits.
"But
Jerry, Why Should I
Hire A Copywriter Like You?
Why Not Try To Do It Myself?"
There
are several strong reasons:
First,
you almost always get MUCH
better results hiring a pro than trying to do it
yourself.
For
example, if your wife was 9 months pregnant... you wouldn't
go to the bookstore, pick up a book on "how to deliver babies"
or "delivering babies for dummies", and try to deliver
the baby yourself... would you? (Or, if you're a woman,
you wouldn't want your husband to do that... would you?)
I
hope not. You'd most likely take her to the hospital to make
sure whoever's delivering your baby knows 110% sure
what he or she is doing. Because that's YOUR BABY... and you don't
want anything to go wrong. You want to KNOW for sure
that it gets done right the very first time.
So
Why On Earth Would You Do
Different For Your Business?
Doesn't
it make sense to hire a pro like me who really knows what he's doing...
rather than trying to grope around in the dark with a "copywriting
for dummies" book, trying to do it all yourself?
Secondly,
when you hire me, I
can help you get your project up and running and making money as
fast as possible. Probably much faster than if you
tried to do everything yourself.
For
example, I know a guy whose info-product has been ready for over
6 months now. 6 months ago, he had already registered a domain name,
chosen a payment processor and gotten a shopping cart for his website...
and... he was just a few inches away from the finishing
line. All he needed to launch his project and start making
money from his website... was... a sales letter.
That
was 6 months ago. Guess what he's doing now? Selling his info-product
by the truckloads, making money on auto-pilot with his website,
while enjoying the breeze and sipping fruit juice on the beach?
No...
He
Still Hasn't
Made A Dime!
Why?
Because he's still strugging over his sales letter!
Can
you imagine that? More than 6 months slaving away over his sales
letter... that's 6 full months of lost profits for him!
At a rough estimate of $5,000 to $9,000 per month... that's somewhere
between...
$30,000
to $54,000
in LOST PROFITS!
(And counting!)
He
could have easily hired a pro copywriter to create his sales letter
for him in just a couple weeks, for just a fraction of that amount...
and... be enjoying the good life by now. But noooooo... he says
"why spend the money to hire a copywriter when I can do
it myself? Hiring a copywriter is too expensive -- I can't afford
it."
Sheesh.
The truth is...
He
Cannot Afford NOT To
Hire A Copywriter!
That
is, if he ever wants to get his project off the ground.
I
mean, let's face it. Not everyone is cut out to write sales copy.
Just like I'm not cut out to be a musician, or an artist. Nothing
wrong with that.
But
if you want to be making money in the fastest time humanly possible...
and... you know you're not good at writing sales copy, and it'll
take you painfully long to do it yourself... then doesn't
it make sense to hire a pro to do it for you? So you can
save yourself a whole lot of time and frustration, and be making
money as soon as possible?
If
you still have your day job, you'd be able to fire that
darned boss so much sooner.
If
you're already in business for yourself, you'd be able to move on
to more lucrative projects, or take some time off to enjoy yourself...
while... your new money-machine keeps churning out cash for you,
day-in and day-out.
How
Much Is
Your Time Worth?
As
you probably know, TIME is your most important asset as an entrepreneur.
So why would you want to spend your valuable time slaving over something
that you can hire a pro to do, much better and faster than you can
do yourself?
Thirdly,
by hiring me to write your sales copy for you, it frees
you up to focus on other aspects of the business that you do best
-- whether it's planning, product development, or other important
tasks necessary for growing your business as fast as possible.
And you can take a step back and see the big picture, and work ON
your business instead of working IN your business.
Just
take a look at the long list of super-sharp info-marketers who have
hired copywriters to create their sales copy for them:
Jay
Abraham... Gary Halbert... Ted Nicholas...
Corey Rudl... Mark Joyner... Stephen Pierce...
Kirt Christensen... Shawn Casey... Frank
Kern... Yanik Silver... Marlon Sanders...
John Reese... the list goes on and on.
Take
a look at that list again. That's literally the "who's who"
of direct marketing and internet marketing. In fact...
Practically
ALL The Biggest Players in
Info-Marketing have Hired Copywriters
to Write Their Sales Copy For Them!
Don't
you think that might be one of the reasons why they're able to make
so much money so quickly, and grow their businesses at
the speed of light?
And
by the way, did you notice many of the marketers on that
list are top-notch copywriters themselves? They are very
well capable of writing their own sales copy. So why do they still
hire others to write copy for them?
Because
of the very same reasons I just told you. It frees up their
time to do the things they do best -- work ON their businesses rather
than IN their businesses... launch new projects faster... and focus
on growing their businesses.
If
even the top copywriters in the world think it's a good idea to
hire other copywriters to write sales copy for them... then don't
you think it would be a good idea for YOU?
"Ok
Jerry, But Why Should I Hire
YOU Over Other Copywriters?"
Well,
you sell info-products, don't you? While other copywriters may know
how to sell generic consumer goods... I am the first (and
to my knowledge, the only) copywriter who specializes in selling
info-products.
Truth
is, the prospects for YOUR info-products are very much different
from the "average" buyers of other consumer products out
there. I mean, as you probably know...
95%
of The Population
Haven't Read a Book
(or ANY kind of Info-Product)
in YEARS!
(And
I'm NOT talking about Bill Clinton's memoirs, or romance novels...
I mean "how to" info-products -- the kind you're selling.)
So,
the kind of sales copy you need to appeal to YOUR target
prospects is very different from the sales copy that appeals
to the "general population" out there. That's
why you DON'T want just any kitchen-sink copywriter... you want
a copywriter like me who thoroughly understands the intricacies
of selling info-products.
Think
about it this way: If you had a brain tumor and needed brain surgery...
would you seek just any generic M.D. to perform your brain surgery?
Or, would you seek a brain surgeon who specializes in performing
the exact type of surgery you need... in this case, brain
surgery?
Obviously
you'd choose the specialist -- the brain surgeon. Because only the
specialist is 110% sure of what he's doing in YOUR particular situation.
And you don't want anything to go wrong with your brain. So
why would you do different for your business?
And
if you're an online marketer, there's also another very good reason
to hire me over other copywriters... and that is...
When
I Write Sales Copy For
Your Website, You Get Much, Much
More Than Just A Sales Letter
You
see, I not only write your website copy... I also advise you on
the best web design for your online sales letter, for maximum conversions
and results. This includes the optimization of commonly
overlooked web design elements -- such as:
- Audio
- Johnson Boxes
- Borders
- Colors
- Table Widths
- Formatting
|
- Video
- Subheads
- Drop-Caps
- Layouts
- Cell Paddings
- Fonts
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- Graphics
- Lift Letters
- Callouts
- Indentations
- Placement
- Bullets
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...and
many other commonly overlooked elements of a webpage -- to grab
and hold attention, enhance readership, and skyrocket your sales.
These are tested, proven "response-boosters" most other
copywriters are clueless about.
Don't
worry if you don't know what the above elements are. Because I'll
deliver your sales copy as a fully-formatted HTML file (a ready-to-go
webpage), with all the above elements already added in and
optimized for you. So you can use it immediately, with
no further work on your part.
"Ok
Jerry, Sounds Good... But
Can I See Samples Of Your Work?"
Absolutely.
You can see a few samples of my work below. Note that although I
specialize in writing sales copy for info-products, occasionally
I also get clients who want me to write copy for other products,
such as software or professional services. So not all the samples
below are for info-products -- I've included a variety. (Note
- the samples will open in a new window. Close the new window to
get back to this page.)
Sample
#1: This sales letter was written to help a website graphic
designer promote his online service. Click
here to see sample #1.
Sample
#2 and sample #3: These are 2 pieces written for the same
client, to sell an ebook on how to cure bad breath. Sample #2 is
a "Name-Squeeze" page, to get visitors to sign up for
a free newsletter. Sample #3 is a long-copy sales letter selling
the actual report -- this is shown to the prospects after they sign
up for the free newsletter. Click
here to see sample #2, then click
here to see sample #3.
Sample
#4: This sales letter was written to sell a piece of software,
targeted at a highly technical business niche. Click
here to see sample #4.
Sample
#5 and sample #6: These are 2 pieces written for the same
client, who sells a service that helps website owners get highly-targeted
traffic to their websites. Sample #5 is a "Name-Squeeze"
page, to capture leads that the client can then follow-up with.
Sample #6 is a long-copy sales letter selling the actual service.
Click
here to see sample #5, then click
here to see sample #6.
Sample
#7: Selling an info-product + toolkit for people who want
to file a complaint, but don't know how. Click
here to see sample #7.
"When
I hire you, how soon can
I expect my job to be completed?"
I
can only give you a more specific answer after I give you a questionnaire.
That means, I will first need to ask you a list of questions (by
phone, or by email), to better understand your market and your
product. And wherever possible, I need to review your product
before the questionnaire takes place.
(Note:
I cannot guarantee I'll accept your project until after I've reviewed
your product and questionnaire. However, even if I don't accept
your project, I'll give you a few references to copywriters who
I think can help you, plus give a few pieces of advice that will
help you.)
But,
as a rough estimate (based on my schedule for now) -- if I accept
your project after the questionnaire, it will usually take around
3-6 weeks for your project to be completed.
If
you want your sales copy done faster than that, it can be done,
but a rush fee applies. Because it means I will have to push other
projects backwards in the queue, and possibly turn down other
clients in order to work on your project first. And, you should
also know that the quality of rush-jobs might be compromised (although
I do the best job I can within the given time constraints).
"Will
you do the work yourself,
or do you contract it out
to other copywriters?"
I do all the
copywriting work myself (in other words, I do not contract out my
work to other copywriters.
"Alright
Jerry, I'm interested --
how much do you charge?"
It
depends on the project -- every project is different, so I quote
fees on a project-by-project basis. (If you are interested,
the best thing for you to do right now is to simply request
a FREE Success Strategy Session with me.)
But
if you would like some rough ballpark estimates of my fees, you
can use the below numbers as "rough" guidelines (provided
I accept the project):
Writing sales letters, ads, marketing campaigns,
etc. from scratch: |
$5,000 - $10,000 |
Re-writing ads and sales letters, or "beat the control"
assignments |
$2,500 - $5,000 |
Critique of sales letter / ad |
$600 |
Consultation |
$400 per hour |
My
payment terms for any writing job are as follows: 50% deposit before
I start work, and the balance upon completion. I notify you when
your finished sales copy is ready, and I hand you the completed
sales letter immediately after the balance is paid.
At
this time I offer 45-days follow-up at no extra charge.
That means if you want, I'll help you tweak and improve the letter
based on test results. (I can also help you implement split-testing
on your website if you want.) This is for up to 45 days after I
hand you the sales copy. Of course, this requires that you actually
use and drive traffic to the sales letter I wrote for you.
"But
that's kinda expensive --
I can find cheaper writers"
Yes, you can
find much cheaper writers on sites such as elance.com. But I need
to warn you -- practically NONE of those cheap writers are
any good. They might have PhD's in English and be able
to write good literature, but they have NO CLUE how to write
killer sales copy that sells. (If they did, why would
they be selling their services on elance.com for so cheap?)
You know, it
really shocks me to see how people will spend thousands of dollars
to develop a product... then turn into penny-pinchers when it comes
to sales copy. It's like spending all your time and money building
a rocket, then refusing to provide the rocket fuel needed to get
it off the ground.
In
fact, one success secret of smart marketers is they NEVER
scrimp on the sales copy -- they always hire the best copywriter
they can afford. They would rather pay $20,000 for a killer
sales letter, than pay $200 to get a mediocre sales letter. Why?
Because a killer
sales letter pays for itself in almost no time at all... while a
mediocre sales letter costs you hundreds of thousands of dollars
in lost sales over time.
When
you think about it this way...
It's
Too EXPENSIVE To
Hire A Cheap Copywriter!
You
shouldn't look at my fee as a cost -- it is an investment in your
business... that can pay off in no time at all, from the increased
sales and profits I bring into your business. The sales
copy I write for you can easily make you back 10's or even 100's
of times your investment. So if you want truly kick-ass
sales copy that shoots your profits through the roof, you can rest
assured you are making the right decision when you hire me.
"Alright
Jerry, how
do I get started?"
If you are
interested, then the best thing for you to do right now is to simply
fill in the simple form at the bottom of this page, to request a
FREE Success Strategy Session with me. (No obligation.)
What's a "Success
Strategy Session"?
A Success
Strategy Session works just like a one-on-one consultation.
We get together for 20 minutes on the phone (or, we can use Skype.com
to talk over the internet for free -- Skype is a free application,
with NO adware or spyware)... and... you can ask me any questions
about marketing and copywriting you have. Anything that's been bugging
you, and had your head spinning in circles.
I'll
give you as many moneymaking
tips, secrets and strategies as I can
pack into our time together
For example,
you can ask me for a quick review of your sales letter... and I'll
give you several ways you can improve your sales letter and immediately
shoot your response rates through the roof. Or, if you need help
to come up with a killer headline, a powerful USP, or an irresistible
offer... I'll brainstorm those with you so you'll walk away with
several winning ideas.
And let's be
clear about one thing:
Your
Success Strategy Session is NOT a "sales pitch" to get
you to hire me. No. It is simply to see if we have the
"chemistry" to work together. There are absolutely no
strings attached.
There is absolutely
NO obligation and NO pressure by either side -- you are not obligated
to hire me, and neither am I obligated to accept your project. Fair?
"Great
Jerry, How Do I Request My
FREE Success Strategy Session?"
It's easy to
request your FREE Success Strategy Session. Simply fill
in the simple form below. Remember -- there is no obligation.
I respect
your privacy. Your contact information will be held strictly
confidential. I will NOT rent, share or sell your information for
any reason.
Sincerely,

Jerry Yeo
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